1. Introduction

The Alive Foundation Inc., doing business as MorningCoach® ("we," "our," "us"), respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (morningcoach.com, app.morningcoach.com) and use our products and services, including our coaching programs, online community, and related offerings.

By using our sites or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our sites or services.

2. Information We Collect

• Personal Information: Your name, email address, billing address, phone number, and payment information when you purchase memberships or products.
• Account Information: Login credentials, membership tier, and preferences.
• Technical Data: IP address, browser type, device information, operating system, and referring URLs.
• Usage Data: Pages viewed, time spent on our sites, features used, and interactions with our content.
• Communication Data: Records of correspondence when you contact us via email, chat, or support.
• Cookies & Tracking: We use cookies, pixels, and similar tracking technologies for analytics, personalization, and advertising.

3. How We Collect Information

• Directly from you when you fill out forms, register, or make purchases.
• Automatically through cookies, analytics tools (such as Google Analytics), and pixels (including Facebook Pixel).
• From third-party platforms we use for service delivery, such as Kajabi, Membership.io, Framer, email marketing providers, and payment processors.

4. How We Use Your Information

• Provide, operate, and improve our coaching services and website.
• Process transactions and send billing information.
• Personalize your experience and deliver relevant content.
• Send service-related communications and marketing emails (you can unsubscribe at any time).
• Track website performance, ad campaigns, and user engagement.
• Comply with legal obligations and enforce our Terms & Conditions.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Payment processors, email marketing platforms, analytics services, hosting providers, and community platforms.
• Legal Obligations: When required by law or in response to valid requests by public authorities.
• Business Transfers: In connection with any merger, sale of assets, or acquisition.

6. Data Retention

We retain personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

7. Security

We take reasonable measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access, correct, or delete your personal data.
• Object to or restrict the processing of your data.
• Withdraw consent at any time.
• File a complaint with your local data protection authority.

To exercise these rights, contact us at [email protected].

9. Third-Party Links

Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

10. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the "Last updated" date.

12. Contact Us